Our History

We are one of Sri Lanka’s leading general insurance companies, with a legacy that dates back to 1988 when, as Union Assurance, we helped shape the country’s general insurance industry. In 2015, we became part of the globally renowned Fairfax Group, further strengthening our capabilities and expanding our expertise through the acquisition of Asian Alliance General Insurance.

Today, Fairfirst continues to hold a strong presence within Sri Lanka’s insurance sector, offering a comprehensive portfolio of solutions across Motor, Health, Travel, Marine, Property, Engineering, Liability, SME, and many other specialised insurance segments tailored to the evolving needs of individuals and businesses.

While we are backed by global strength and expertise, we remain proudly Sri Lankan at heart. Our focus has always been on delivering meaningful value to our customers through trust, service excellence, innovation, and long-term relationships.

Over the years, we have continued to strengthen our distribution capabilities, underwriting expertise, claims management processes, digital solutions, service standards, and governance framework. Our people-driven culture is built on empathy, authenticity, innovation, and a continuous commitment to improving the customer experience.

As part of the Fairfax Group, we are proud to continue our legacy as pioneers within Sri Lanka’s insurance industry, with award-winning capabilities across multiple insurance categories and strong expertise in Motor, Marine, Fleets, Health, Property, Liability, Construction, Engineering, and other specialised lines of business.

Supporting Fairfax Group’s presence in Sri Lanka, we have established one of the industry’s strongest multi-distribution networks, supported by a workforce of over 1,200 employees and an island-wide footprint of over 50+ comprehensive service centres, ensuring accessibility and service excellence across the country.

Our innovation-led culture drives us to continuously evolve and deliver solutions that meet global standards while remaining relevant to the changing needs of our customers and communities. This is the FairfirstWay.