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At the 2021 Sri Lanka Insurance Institute Exams held by the Sri Lanka Insurance Institute (SLII), Fairfirst Agents have been leading the General Insurance industry with best results by recording a pass rate of 100% compared to the industry average of 55% in April. This industry beating pass mark for Fairfirst Agents comes on the heels of the Company recording a pass rate of 73% compared to the industry average of 67% in March and a pass rate of 82% compared to the industry average of 78% in January.
SLII operates as the only accredited body to license Insurance Agents in Sri Lanka. In this light, they are the sole educational body forged with several affiliations including, The Chartered Insurance Institute of London and the Insurance Institute of India to offer a broad range of recognized qualifications at Certificate, Diploma and Advanced Diploma levels for Insurers. With a mission of enhancing the efficiency, progression and general development amongst personnel engaged or employed in insurance in Sri Lanka, SLII endures its commitment to pursuing professional excellence.
Commenting on the success of the agents, Manjari Kumarage – Head of Human Resources, Fairfirst Insurance states, ‘We at Fairfirst focus on attracting and nurturing the quality of our employees. As a company that is driven by fairness, I am very pleased to say that with such outstanding results and on a consecutive basis, proves true to our core values of empathy, authenticity, transparency and social responsibility. I wish our Agents success and future Agents to progress with fairness.”
Fairfirst believes in promoting a progressive work culture as it makes it possible for them to nurture the goodness in what they do. This culture comes to light through the company’s unique learning and development platform, named Fairfirst Academy. Built on the expertise and capabilities of internal and external subject matter experts to impart knowledge seamlessly, learning continues even amidst the pandemic. Via the dedication of the Fairfirst Academy, Agents were prepped for their finals via several online preparation sessions delivering a high number of training hours. The results have been a churn out of consistent records of above the General Insurance Industry pass rates over the last few years and recent months. Hence, proving their determination towards being the best across a competitive industry.
Further to this excellence, Anil Fonseka – National Head of Agency Sales Force Management, Fairfirst Insurance comments, ‘Congratulations to our Agents for their commitment and optimism in helping us be the best. Our organisation challenge is to support and empower talented individuals and convert them into business leaders. I believe that a company’s best awards are its people as they are the ones to bring fairness in our dealings in turn emphasizing what the company stands for.’ Fairfirst continues its efforts of a progressive work culture by supporting the impeccable quality of these Agents well beyond the completion and passing of the exams via continuous knowledge- sharing, training and workshops through the Fairfirst Academy. Further, given the context of social distancing, Fairfirst virtually supports the Agents via a tool that allows them to create and distribute their own bespoke marketing material on products and services, in all three languages, to potential and existing customers with just a click. In addition to employee benefits, Agents are also provided with health and lifestyle benefits as well. Full-time Agents are supported after retirement with a sound pension plan while a performance-based incentive and special protection plan is provided to both full and part-time Agents.
As a testament to Fairfirst’s approach of crafting an environment where colleagues can be the best at what they do, Fairfirst was recognised as the only Sri Lankan company at the ‘2020 Top Insurance Workplaces in Asia-Pacific’ by Insurance Business Asia. Adding to their established reputation was the title of ‘Best General Insurance Brand in Sri Lanka’ at the 9th edition of the Global Brand Magazine Awards 2021, as the only general insurer. Another global recognition for Fairfirst and for the 2nd time in Sri Lanka comes on the heels of 3 distinguished titles in 2021 for ‘Best Motor Insurance Claims Process (Click2Claim), ‘Best Cyber Insurance Company’ and ‘Best Employee Benefits Provider’ at the Global Banking & Finance Awards 2021. Whilst also achieving the distinction of being the only insurer to bring home the ‘Merit Award’ at the CNCI Achiever Awards 2020 for Industrial Excellence.
Fairfirst Insurance Limited, is part of the global Fairfax Group. The Group is a leading property and casualty insurer, reinsurer and investment manager, headquartered in Toronto, Canada. Fairfirst is today among the top general insurance companies of Sri Lanka and is recognised as the only Sri Lankan company amongst the 2020 Top Insurers across Asia-Pacific. Fairfirst serves individuals, businesses and institutions across this beautiful island through a versatile workforce spread across the comprehensive branch network, affinity partners and brokers in Sri Lanka.