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Fairfirst Insurance Recognized Top Consumer Brand & Employer Brand For the 2nd Consecutive Year

Fairfirst Insurance Limited was awarded with the prestigious Sri Lanka’s Best Brand and Best Employer Awards recently held at the Taj Samudra, Colombo. Endorsed by global professional platforms, CMO and CHRO Asia, seeks to recognize and award professionals and companies together under one roof.

Been awarded with Sri Lanka’s Best Brand Awards for the 2nd consecutive year, authenticates our continuous and outstanding brand building & marketing capabilities. Our communication efforts revolve around the core values of empathy, authenticity, transparency and social responsibility thereby ranking us amongst the top brands in Sri Lanka. Winners of these awards were recognized based on 2 main pillars, financial performance and the impact of marketing practices on consumers. This is a true testament to our aspirations in achieving brand excellence by providing a service that is on par with global standards to our customers.

We were also awarded with the Best Employer Brand Award in developing talent and cultivating competencies for a future-ready organization. This has helped us to attract talent, retain talent and develop talent – all in the scope of celebrating leadership goals at Fairfirst. 

Commenting on this recognition, Managing Director & CEO Dr. Sanjeev Jha stated: “We are ecstatic to have been recognized as a brand that has achieved great success from innovative and effective marketing practices in Sri Lanka. I’m even more proud to say that our distinguished HR practices and processes has featured us as one of the leading organizations of Sri Lanka. As an empathetic insurer, we always believe in creating and sustaining meaningful conversations with our internal and external stakeholders.”

With a passion for making complex insurance solutions simple and accessible, Fairfirst is a leading insurance company that is part of the Canadian-based Fairfax Group. Serving individuals, businesses and institutions, the company offers its out-of-the-box solutions via its team of 1400 professionals, who work across a service center network comprising 54 branches. Putting innovation, fun and excitement back into the insurance industry, Fairfirst is fast-becoming an industry leader that people turn to and trust.